Our Mission
Who We Are
YouAreYou (YAY) is a purpose-driven apparel brand founded on the belief that self-expression, authenticity, and compassion can transform lives. YAY exists to uplift those who feel unseen -particularly individuals and families affected by domestic violence and economic insecurity. Through bold, positive clothing and accessories, YAY offers more than fashion - it offers freedom, encouragement, and a platform for empowerment.
YAY is a modern clothing brand dedicated to supporting domestic abuse survivors. With every purchase, we donate 15% of profits to vital organizations that provide assistance.
'Be yourself at all cost,' reflects our commitment to empowerment and authenticity through fashion.
"You don't need to be perfect--- just be yourself. You Are You."
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